Growth Playbook
GROWTH PLAYBOOK
GTM Strategy and Growth Tactics for EU Tech. A no-BS marketing plan on launching ventures into orbit for founders, builders, and growers.
[ GTM Strategy ]
PHASE 1: Situational Analysis 🔬
- Macro: Economic, Social, Legal, Technology trends
- Micro: Customer, Competitor, Company
- SWOT
- Product-Market Fit Test
PHASE 2: Strategy 🎯
- Mission, Vision, Purpose, Values
- Target Audience, ICP
- Brand/Value Proposition, Positioning & Messaging
- Product, Price, Place, Promotion
- North Star, SMART KPIs
[ GROWTH TACTICS ]
PHASE 3: Liftoff 🚀
- Big idea, Content Strategy
- AAARRR Funnel
- Paid, Organic, SEO, ASO, Referral, PR, Email, Events, Partnerships, Outreach/Sales, etc
PHASE 4: Measurement 📊
Metrics: Revenue, CPA, ROAS, CLV, MRR/ARR, DAU/MAU, QoQ/YoY %
Data & Analytics
Experimentation & Growth Hacking
Optimization & Iteration